Tourism and English day policy in East Nusa Tenggara Province: the attitude of civil servants (ASN: Aparatur Sipil Negara) Pariwisata dan kebijakan hari bahasa Inggris di provinsi Nusa Tenggara Timur: sikap aparatur sipil negara
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Abstract
This study examines the attitudes of East Nusa Tenggara (NTT) civil servants toward the English Day Policy introduced in Governor Regulation No. 56 of 2018. The policy aligns with NTT’s focus on tourism development, emphasizing English proficiency as key to enhancing global competitiveness. Addressing a research gap, the study explores the sociolinguistic effects of promoting English in a multilingual, culturally rich region. Data were collected from 604 civil servants via an online questionnaire distributed through WhatsApp. The survey included seven Likert-scale statements and one open-ended question in Bahasa Indonesia. Using a mixed-method approach, the analysis combined quantitative data with qualitative sociolinguistic insights. Findings reveal generally positive attitudes toward the policy, with most respondents agreeing that English is crucial for tourism and acknowledging the policy’s benefits. They also dismissed concerns that the initiative could harm local languages or Bahasa Indonesia. However, participants noted limitations in implementing the language policy, highlighting that favorable attitude alone cannot ensure its success.
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Toni, E. A. B., Hornay, P. M. A., Djehatu, M. G., Danibao, B. K., Cacciafoco, F. P., & Wu, S. (2025). Tourism and English day policy in East Nusa Tenggara Province: the attitude of civil servants (ASN: Aparatur Sipil Negara) . Diglosia: Jurnal Kajian Bahasa, Sastra, Dan Pengajarannya, 8(1), 29-42. https://doi.org/10.30872/diglosia.v8i1.1085
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Azizah, S. N., Sukmawan, S., & Khasanah, I. (2022). Tradisi Sodoran Tengger sebagai Alat Diplomasi Budaya Indonesia melalui Pembelajaran BIPA. Diglosia: Jurnal Kajian Bahasa, Sastra, Dan Pengajarannya, 5(3), 619–630. https://doi.org/10.30872/diglosia.v5i3.441
Baker, C. (1992). Attitudes and Languages. Multilingual Matters.
Bouk, E., & Siahaan, D. G. (2021). Pelatihan Kemampuan Berbicara Dalam Bahasa Inggris Masyarakat Pesisir Pantai Wini Perbatasan NKRI-RDTL. Dharma Pengabdian Perguruan Tinggi (DEPATI), 1(2), 58–63. https://doi.org/10.33019/depati.v1i2.2633
Chambers, G. (1999). Motivating language learners. Multilingual Matters LTD.
Fox, R. (2008). English in Tourism: a Sociolinguistic Perspective. Tourism and Hospitality Management, 14(1), 13–22. https://doi.org/10.20867/thm.14.1.2
Hornay, P. M. A., Toni, E. A. Bin, Djehatu, M. G., & Dali, R. A. F. (2023). Pelatihan English for Tourism dengan Pendekatan Berbasis Budaya Lokal bagi Pelaku Usaha di Pesisir Pantai Sulamanda Desa Mata Air. Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM), 6(5), 1821–1835. https://doi.org/10.33024/jkpm.v6i5.9376
Indrianti, T., Suryanto, B., & Eny, W. (2022). Sorts of Business Students’ Motivation in Learning English. Journal of Applied Studies in Language, 6(2), 131–137. https://ojs2.pnb.ac.id/index.php/JASL/article/view/684
Jendrych, E. (2013). Developments in ESP Teaching. Studies in Logic, Grammar and Rhetoric, 34(1), 43–58. https://doi.org/10.2478/slgr-2013-0022
Kusumawardani, T. (2019). Material Development of English for Specific Purposes (ESP) for Tourism Program at Vocational School 6 of Surabaya Indonesia. Journal of Modern Education Review, 9(5), 367–378. https://doi.org/10.15341/jmer(2155-7993)/05.09.2019/007
Liddicoat, A. J., & Kirkpatrick, A. (2020). Dimensions of Language Education Policy in Asia. Journal of Asian Pacific Communication, 30(1–2), 7–33. https://doi.org/10.1075/japc.00043.kir
Ludji, I., & Hambandima, E. S. N. (2020). PKM Pemberdayaan Kelompok Penggerak Pariwisata Melalui Pelatihan Bahasa Inggris Di Kawasan Wisata Pantai Liman, Pulau Semau-Kabupaten Kupang, Nusa. Jurnal Pengabdian Masyarakat, 1(3), 422–428. https://doi.org/10.31004/cdj.v1i3.1111
Masgoret, A. ‐M., & Gardner, R. C. (2003). Attitudes, Motivation, and Second Language Learning: A Meta‐Analysis of Studies Conducted by Gardner and Associates. Language Learning, 53(S1), 167–210. https://doi.org/10.1111/1467-9922.00227
Merisuo-Storm, T. (2007). Pupils’ Attitudes towards Foreign-Language Learning and the Development of Literacy Skills in Bilingual Education. Teaching and Teacher Education, 23(2), 226–235. https://doi.org/10.1016/j.tate.2006.04.024
Ningrum, R. K., Waluyo, H. J., & Winarni, R. (2017). BIPA (Bahasa Indonesia Penutur Asing) sebagai Upaya Internasionalisasi Universitas di Indonesia. Proceedings Education and Language International Conference, 726–732. https://jurnal.unissula.ac.id/index.php/ELIC/article/view/1294
Panggabean, H., Tampubolon, S., & Sembiring, M. (2020). Indonesia’s Ambivalent Language Policy on English: Cause and Effect. International Journal of Innovation, Creativity and Change, 14(5), 588–605. https://www.researchgate.net/publication/344626815
Sallabank, J. (2010). Language Documentation and Language Policy. Language Documentation and Description, 7, 144–171. https://doi.org/10.25894/ldd229
Sukma, B. P. (2021). Constructing and Promoting National Identity through Tourism: A Multimodal Discourse Analysis of Indonesian Official Tourism Website. Linguistik Indonesia, 39(1), 63–77. https://doi.org/10.26499/li.v39i1.197
Susanti, L. E. (2021). New Lexicon Adaptation in the Development of Creative Tourism. Retorika: Jurnal Ilmu Bahasa, 7(2), 152–156. https://doi.org/10.22225/jr.7.2.3893.152-156
Vojnovic, D. V., & Nicin, M. (2012). English as a Global Language in the Tourism Industry: A Case Study. In The English of Tourism (pp. 3–18). Cambridge Scholars Publishing.
Widiastuti, I. A. M. S., Astawa, I. N. D., Mantra, I. B. N., & Susanti, P. H. (2021). The Roles of English in the Development of Tourism and Economy in Indonesia. Soshum: Jurnal Sosial Dan Humaniora, 11(3), 305–313. https://doi.org/10.31940/soshum.v11i3.305-313
Zahedpisheh, N., Abu, B. Z. B., & Narges, S. (2017). English for Tourism and Hospitality Purposes (ETP). English Language Teaching, 10(9), 86–94. https://doi.org/10.5539/elt.v10n9p86