Analisis wacana kritis Norman Fairclough terhadap bahasa slogan aksi demonstrasi guru di Samarinda Norman Fairclough's critical discourse analysis of the language of the slogans of teacher demonstration actions in Samarinda
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Published:
Jul 11, 2023
Keywords:
critical discourse analysis, discourse dimension, social practice dimension, slogan, text dimension
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Abstract
This research discusses the great turmoil that occurred in October 2022 in the education environment of Samarinda City regarding the issue of removing teacher incentives. Thousands of teachers carried out demonstrations using written language contained in slogans. Slogans were used to protest against the circular letter from the Mayor of Samarinda concerning the alignment of incentives for teachers and education personnel. Critical discourse analysis was conducted to understand the meaning of the written language in the demonstration's slogan. Observation techniques, unstructured interviews, and photo documentation were also used as supporting methods in data collection. The research uses Norman Fairclough's three-dimensional analysis, which uses three main dimensions: the text, discourse, and social practice. This three-dimensional analysis can provide a more comprehensive and critical understanding of slogan language in a broader social, political, and cultural context. It can help reveal the power, meaning, and social implications of slogans and understand how slogans influence action and change in society.
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Mudiawati, R. C., Hudiyono, Y., & Suhatmady, B. (2023). Analisis wacana kritis Norman Fairclough terhadap bahasa slogan aksi demonstrasi guru di Samarinda. Diglosia: Jurnal Kajian Bahasa, Sastra, Dan Pengajarannya, 6(3), 739-762. https://doi.org/10.30872/diglosia.v6i3.694
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Gama, B. (2019). Pertarungan Wacana Representasi pada Spanduk Kampanye Pemilihan Gubernur Jawa Tengah Tahun 2018. Profetik: Jurnal Komunikasi, 12(1), 129–140. https://ejournal.uin-suka.ac.id/isoshum/profetik/article/view/1540
Hasibuan, I. A., & Khairani, A. I. (2020). Hegemoni Bahasa Milenealisasi pada Slogan Demonstrasi: Analisis Wacana Kritis. Jurnal Konfiks, 7(2), 9–16. https://journal.unismuh.ac.id/index.php/konfiks/article/view/4294
Hayuningsih, A. A. C. (2021). Social Exclusion of Demi-Mondaine and Nyai in French and Indonesian Novels. Poetika, 9(2), 77–86. https://doi.org/10.22146/poetika.v9i2.61094
Hoon, L. S., Syihabuddin, S., Sudana, D., & Gunawan, W. (2023). Analisis Multimodal pada Teks Iklan untuk Mengidentifikasi Aspek Ketulusan Iklan. Diglosia: Jurnal Kajian Bahasa, Sastra, Dan Pengajarannya, 6(2), 303–318. https://doi.org/10.30872/diglosia.v6i2.579
Kadir, I., Nonci, N., & Halim, H. (2021). Uang Panai Dalam Budaya Bugis-Makassar: Studi Kasus Sosiologi di Kabupaten Pangkep. Jurnal Ilmiah Ecosystem, 21(2), 428–434. https://doi.org/10.35965/eco.v21i2.1127
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Martiyono, Sulastini, R., & Handajani, S. (2021). Asesmen Kompetensi Minimal (AKM) dalam Mewujudkan Sekolah Efektif di SMP Negeri 1 Kebumen Kabupaten Kebumen Perspektif Manajemen Kurikulum dan Sistem Penilaian. Cakrawala: Jurnal Manajemen Pendidikan Islam Dan Studi Sosial, 5(2), 92–110. https://doi.org/10.33507/cakrawala.v5i2.397
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Prasasti, A. M. Y., & Fadhilasari, I. (2022). Analisis Aspek Makna pada Slogan Peringatan Membuang Sampah dengan Menggunakan Unsur Komedi: Tinjauan Semantik. Jurnal Ilmiah Buana Bastra, 9(1), 78–87. https://jurnal.unipasby.ac.id/index.php/bastra/article/view/6112
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Samsuri, A., Mulawarman, W. G., & Hudiyono, Y. (2022). Ideologi Penggunaan Istilah-Istilah Covid-19 di Berita Online: Analisis Wacana Kritis Model Norman Fairclough. Diglosia: Jurnal Kajian Bahasa, Sastra, Dan Pengajarannya, 5(3), 603–618. https://doi.org/10.30872/diglosia.v5i3.442
Sasmitha, N. W. D. (2023). Analisis Wacana Kritis Norman Fairclough dalam Stand-Up Comedy Mamat Alkatiri pada Program “Somasi.” Politicos: Jurnal Politik Dan Pemerintahan: Jurnal Politik Dan Pemerintahan, 3(1), 44–58. https://doi.org/10.22225/politicos.3.1.2023.44-58
Sugiyono. (2019). Metode Penelitian Pendidikan. Alfabeta.
Veronika N. (2022). Uang Panai: Pengertian, Fakta, dan Tradisi Uang Panai di Indonesia. https://www.gramedia.com/best-seller/uang-panai/