The strategy of storynomics and its application in teaching speaking for university students: A literature review Strategi storynomics dan penerapannya dalam pengajaran speaking untuk mahasiswa: Sebuah tinjauan pustaka
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Abstract
The main objective is to explore how integrating storytelling principles with strategic communication techniques can enhance oral language proficiency in higher education contexts. A qualitative literature review was employed, analyzing theoretical frameworks, empirical research, and case studies related to storytelling, storynomics, and language teaching methodologies. The findings suggest that storynomics enhances speaking instruction by creating a dynamic and interactive learning environment. It helps students relate to content, organize thoughts, and express ideas fluently and coherently while promoting authentic language use and creativity. Effective methods for implementing storynomics in classrooms include personal storytelling, digital storytelling, and role-playing. Challenges such as teacher preparedness, varied student proficiency levels, and time constraints in curricula were identified. The paper underscores the need for further research on the long-term effects of storynomics on speaking proficiency and its adaptability to different cultural contexts. Addressing these gaps will provide a more comprehensive understanding of its application in language education. In conclusion, storynomics presents a promising approach for enhancing speaking skills in higher education by making learning more engaging, practical, and interactive, ultimately contributing to improved student outcomes in verbal communication.
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Prasetyo, L., Benu, N. N., Supartini, N. L., & Sulasmini, N. M. A. (2025). The strategy of storynomics and its application in teaching speaking for university students: A literature review. Diglosia: Jurnal Kajian Bahasa, Sastra, Dan Pengajarannya, 8(2), 423-434. https://doi.org/10.30872/diglosia.v8i2.1144
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References
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Hoffer, E. R. (2020). Case-based Teaching: Using Stories for Engagement and Inclusion. International Journal on Social and Education Sciences, 2(2), 75–80. https://files.eric.ed.gov/fulltext/EJ1263931.pdf
Indrayanti, I., Ramdhani, A., & Romadhon, S. A. (2023). Story Circle (Alternative Strategy to Narrative Writing Among Non-English Learners in Post Pandemic Era). Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022), 1, 438–445. https://doi.org/10.2991/978-2-494069-09-1
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Kartika, T., & Riana, N. (2020). Storynomics Tourism as an Effective Marketing Strategy on Tourism Destination (Case Study on Tangkuban Parahu, West Java-Indonesia). Tourism and Sustainable Development Review, 1(1), 33–40. https://doi.org/10.31098/tsdr.v1i1.8
Kertamukti, R., & Nashira, K. Z. (2022). Storynomics Tourism Strategy in Building Tourism Communications on Ex-War Sites in Yogyakarta. Proceedings of the Annual International Conference on Social Science and Humanities (AICOSH 2022), 1, 39–45. https://doi.org/10.2991/978-2-494069-87-9
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Laili, T. S., & Mulyati, Y. (2024). Pembelajaran integratif dalam pendidikan bahasa Indonesia : sebuah tinjauan literatur sistematis. Diglosia: Jurnal Kajian Bahasa, Sastra, Dan Pengajarannya, 7(4), 603–612. https://doi.org/10.30872/diglosia.v7i4.1012
Lucarevschi, C. R. (2016). The role of storytelling in language learning: A literature review. Working Papers of the Linguistics Circle of the University of Victoria, 26(1), 24–44. https://journals.uvic.ca/index.php/WPLC/article/view/15309
Maharaj-Sharma, R. (2024). Using storytelling to teach a topic in physics. Education Inquiry, 15(2), 227–246. https://doi.org/10.1080/20004508.2022.2092977
Maharani, D., & Rachman, D. (2024). The Influence of Storytelling for Speaking Ability at Senior High School. Journal on Education, 07(01), 2660–2668. https://jonedu.org/index.php/joe/article/view/6837
Mahendra, I. W. E., Parmithi, N. N., Hermawan, E., Juwana, D. P., & Gunartha, I. W. (2020). Teachers’ formative assessment: Accessing students’ high order thinking skills (HOTS). International Journal of Innovation, Creativity and Change, 12(12), 180–202. https://www.ijicc.net/images/vol12/iss12/121220_Mahendra_2020_E_R.pdf
Makasambe, J., Pandean, M. L. M., & Ranuntu, G. C. (2024). Lanskap linguistik di kelurahan Bahu kota Manado. Diglosia: Jurnal Kajian Bahasa, Sastra, Dan Pengajarannya, 7(4), 637–657. https://doi.org/10.30872/diglosia.v7i4.1028
McKee, R., & Gerace, T. (2018). Storynomics. In Storynomics: Story-Driven Marketing in the Post-Advertising World. Twelve.
Meletiadou, E. (2022). Using Educational Digital Storytelling to Enhance Multilingual Students’ Writing Skills in Higher Education. IAFOR Journal of Education, 10(2), 111–130. https://doi.org/10.22492/ije.10.2.06
Mulyo, S., Ilyas, M., & Ridhani, A. (2019). Pembelajaran Keterampilan Berbicara Dengan Metode Field Trip Pada Peserta Didik Kelas IX SMP Samarinda. Diglosia: Jurnal Kajian Bahasa, Sastra, Dan Pengajarannya, 2(2), 115–126. https://doi.org/10.30872/diglosia.v2i2.23
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Parani, R., Hubner, I, B., & Purba, H. (2024). Storynomic Tourism Strategy of Kebo Ketan Ceremonial Art as a Form of Marketing Communication for Eco-Tourism in Sekaralas Village, Ngawi, East Java. Ettisal Journal of Communication, 8(2), 21–38. http://dx.doi.org/10.21111/ejoc.v8i1.11127
Purwasari, R. M., & Nugraha, S. I. (2023). The Use of Storytelling in Speaking Instruction. PROJECT (Professional Journal of English Education), 6(2), 361–374. https://doi.org/10.22460/project.v6i2.p361-374
Ramadhania, J., & Kristiantari, M. G. R. (2021). Paired Storytelling Learning Model Assisted By Paper Puppet Media On Students’ Speaking Skills. Journal of Education Technology, 4(4). https://doi.org/10.23887/jet.v4i4.27108
Rero, L. S., & Milyardo, B. (2022). Storynomic tourism of Batu Cermin Village as new way in branding rural tourism destination. Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (ICAST-SS 2022), 172–175. https://doi.org/10.2991/978-2-494069-83-1_31
Seli, F. Y., & Santosa, I. (2023). University Students’ Difficulties in Public Speaking Skills. Jurnal Ilmiah Mandala Education, 9(3), 2149–2154. https://doi.org/10.58258/jime.v9i3.5845
Setyarini, S. (2019). Higher Order Thinking Skills in Storytelling for Teaching English to Junior High School Students: A shortcut to fulfill learning objectives of 21st century. Icollite 2018, 257(Icollite 2018), 214–217. https://doi.org/10.2991/icollite-18.2019.47
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104(August), 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039
Supartini, N. L., Sudipa, I. N., Pastika, I. W., & Simpen, I. W. (2024). Integrating Storynomics into Language Education to Enhance Speaking Skills of Tourism Students in Bali, Indonesia. Journal of Curriculum and Teaching, 13(2), 169–179. https://doi.org/10.5430/jct.v13n2p169
Supartini, N. L., Susanti, L. E., & Koeswiryono, D. P. (2024). An analysis of English Materials for Effective Communication as Tour Guides. Konstruktivisme, 16(1), 100–112. https://doi.org/10.35457/konstruk.v16i1.3384
Swari, U. R. (2022). Using Storytelling To Improve Students’ Ability in Speaking. Jurnal CULTURE (Culture, Language, and Literature Review), 9(1), 45–57. https://doi.org/10.53873/culture.v9i1.296
Taylor, G. A. (2020). Emotional engagement in learning through humor and storytelling. Pediatric Radiology, 50(10), 1352–1353. https://doi.org/10.1007/s00247-020-04729-7
Toogood, C. (2023). Supporting students to engage with case studies: a model of engagement principles. Educational Review, 0(0), 1–15. https://doi.org/10.1080/00131911.2023.2281227
Tsania, L. I., Ambarwati, A., & Al-Faris, S. (2024). Storynomic Strategy in the Digital World: A Study on Instagram Reel in Increasing Audience Attraction and Potential for Ordering Products Based on Indonesian Language and Literature. Journal Transnational Universal Studies, 2(1), 19–23. https://doi.org/10.58631/jtus.v2i1.75
Valentino, A. (2023). Mapping Research Trend of Storynomics. Art, Science, Culture, and Technology of Indonesian Journal, 1(1), 46–53. https://doi.org/10.24821/asctij.v1i1.9636
Wahyuningtyas, D., Diana, L., Maharani, D. S. D., Yurenaudia, A., & Indriastuti, Y. (2023). Mapping the Levels of English Storytelling of Tour Guides in Jajar Gumregah Tourist Village Trenggalek. Journey: Journal of English Language and Pedagogy, 6(3), 566–573. https://doi.org/10.33503/journey.v6i3.3437
Zainurrahman, Z., & Sangaji, S. (2019). A Study on the University Students’ Speaking Difficulties. Langua: Journal of Linguistics, Literature, and Language Education, 2(1), 1–8. https://doi.org/10.5281/zenodo.2588073
Anjarsari, H., & Badollahi, M. Z. (2023). Storynomics Tourism Sebagai Strategi Dalam Pengembangan Kampung Paropo Sebagai Desa Wisata Budaya. Pusaka: Journal of Tourism, Hospitality, Travel and Business Event, 4(1), 91–97. https://doi.org/10.33649/pusaka.v4i1.224
Arifah, K. F., Santosa, R., & Ngadiso. (2018). Role Playing As Technique for Teaching Speaking To Help Developing the Students’ Character. Research and Innovation in Language Learning, 1(2), 67. https://doi.org/10.33603/rill.v1i2.1068
Awad, A., & Itmeizeh, M. (2023). Accelerating and sustaining Learning of English via Storytelling Accelerating and sustaining Learning of English via Storytelling. World Wide Journal of Multidisciplinary Research and Development, 9(1), 80–86. https://wwjmrd.com/archive/2023/1/2005/accelerating
Barua, S. (2023). Digital Storytelling: Impact on Learner Engagement and Language Learning Outcomes. International Journal of Academic and Applied Research, 7(August), 25–39. http://ijeais.org/wp-content/uploads/2023/6/IJAAR230605.pdf
Benu, N. N. (2018). Code Swithing in Efl Classroom (a Case Study At a State Senior High School in Kupang). Exposure : Jurnal Pendidikan Bahasa Inggris, 7(2), 150–160. https://doi.org/10.26618/exposure.v7i2.1502
Benu, S. A. N., & Nanotek, N. (2022). The Use of Technology in Teaching and Learning (Case Study in Two State Schools in Kupang, Indonesia during the COVID-19 Pandemic). Randwick International of Education and Linguistics Science (RIELS) Journal, 3(2), 249–255. https://www.randwickresearch.com/index.php/rielsj/article/view/452
Boyd, R. L., Blackburn, K. G., & Pennebaker, J. W. (2020). The narrative arc: Revealing core narrative structures through text analysis. Science Advances, 6(32). https://doi.org/10.1126/sciadv.aba2196
Christiansen, M. S., & Koelzer, M.-L. (2016). Digital Storytelling: Using Different Technologies for EFL. Journal, Mextesol, 40(1), 1–14. https://www.mextesol.net/journal/index.php?page=journal&id_article=1338
Ghafar, Z. (2024). Storytelling as an Educational Tool to Improve Language Acquisition: A Review of the Literature. Journal of Digital Learning and Distance Education, 2(10), 781–790. https://doi.org/10.56778/jdlde.v2i9.227
Ginther, A. (2013). Assessment of Speaking. The Encyclopedia of Applied Linguistics. https://doi.org/10.1002/9781405198431.wbeal0882
Hartono, R., Mukhaiyar, Rusdinal, & Ananda, A. (2020). A Development of Storytelling in Teaching English Speaking at Junior High School. 504(ICoIE), 1–6. https://doi.org/10.2991/assehr.k.201209.183
Hoang, Q. V. (2022). The Effects of Authentic Materials on EFL Students’ Attitudes and Confidence in Speaking Skills. TESOL Working Paper Series, May 2024, 19–33. https://www.hpu.edu/research-publications/tesol-working-papers/fall-2022/2-hoang-authentic-materials.pdf
Hoffer, E. R. (2020). Case-based Teaching: Using Stories for Engagement and Inclusion. International Journal on Social and Education Sciences, 2(2), 75–80. https://files.eric.ed.gov/fulltext/EJ1263931.pdf
Indrayanti, I., Ramdhani, A., & Romadhon, S. A. (2023). Story Circle (Alternative Strategy to Narrative Writing Among Non-English Learners in Post Pandemic Era). Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022), 1, 438–445. https://doi.org/10.2991/978-2-494069-09-1
Kana, I. N., Benu, N. N., Nenotek, S. A., & Beeh, N. (2023). The Use of Code Switching in Efl Classroom. Jurnal Basicedu, 7(4), 2593–2602. https://doi.org/10.31004/basicedu.v7i4.5953
Kartika, T., & Riana, N. (2020). Storynomics Tourism as an Effective Marketing Strategy on Tourism Destination (Case Study on Tangkuban Parahu, West Java-Indonesia). Tourism and Sustainable Development Review, 1(1), 33–40. https://doi.org/10.31098/tsdr.v1i1.8
Kertamukti, R., & Nashira, K. Z. (2022). Storynomics Tourism Strategy in Building Tourism Communications on Ex-War Sites in Yogyakarta. Proceedings of the Annual International Conference on Social Science and Humanities (AICOSH 2022), 1, 39–45. https://doi.org/10.2991/978-2-494069-87-9
Khamouja, A., Abdessallam, K., Mohamed, M. B., & Ghouati, A. E. (2023). The Importance of Role-Playing Activities in Developing Students’ Speaking Competence Azize el Ghouati The Importance of Role-Playing Activities in Developing Students’ Speaking Competence. International Journal of Innovation and Scientific Research, 66(1), 225–230. https://ijisr.issr-journals.org/abstract.php?article=IJISR-23-074-01
Laili, T. S., & Mulyati, Y. (2024). Pembelajaran integratif dalam pendidikan bahasa Indonesia : sebuah tinjauan literatur sistematis. Diglosia: Jurnal Kajian Bahasa, Sastra, Dan Pengajarannya, 7(4), 603–612. https://doi.org/10.30872/diglosia.v7i4.1012
Lucarevschi, C. R. (2016). The role of storytelling in language learning: A literature review. Working Papers of the Linguistics Circle of the University of Victoria, 26(1), 24–44. https://journals.uvic.ca/index.php/WPLC/article/view/15309
Maharaj-Sharma, R. (2024). Using storytelling to teach a topic in physics. Education Inquiry, 15(2), 227–246. https://doi.org/10.1080/20004508.2022.2092977
Maharani, D., & Rachman, D. (2024). The Influence of Storytelling for Speaking Ability at Senior High School. Journal on Education, 07(01), 2660–2668. https://jonedu.org/index.php/joe/article/view/6837
Mahendra, I. W. E., Parmithi, N. N., Hermawan, E., Juwana, D. P., & Gunartha, I. W. (2020). Teachers’ formative assessment: Accessing students’ high order thinking skills (HOTS). International Journal of Innovation, Creativity and Change, 12(12), 180–202. https://www.ijicc.net/images/vol12/iss12/121220_Mahendra_2020_E_R.pdf
Makasambe, J., Pandean, M. L. M., & Ranuntu, G. C. (2024). Lanskap linguistik di kelurahan Bahu kota Manado. Diglosia: Jurnal Kajian Bahasa, Sastra, Dan Pengajarannya, 7(4), 637–657. https://doi.org/10.30872/diglosia.v7i4.1028
McKee, R., & Gerace, T. (2018). Storynomics. In Storynomics: Story-Driven Marketing in the Post-Advertising World. Twelve.
Meletiadou, E. (2022). Using Educational Digital Storytelling to Enhance Multilingual Students’ Writing Skills in Higher Education. IAFOR Journal of Education, 10(2), 111–130. https://doi.org/10.22492/ije.10.2.06
Mulyo, S., Ilyas, M., & Ridhani, A. (2019). Pembelajaran Keterampilan Berbicara Dengan Metode Field Trip Pada Peserta Didik Kelas IX SMP Samarinda. Diglosia: Jurnal Kajian Bahasa, Sastra, Dan Pengajarannya, 2(2), 115–126. https://doi.org/10.30872/diglosia.v2i2.23
Neely, E., LaMarre, A., McKibben, L., Sharp, K., & Simons, S. (2023). Knowing-being-doing with digital stories: affective and collective potentialities in the higher education classroom. Pedagogy, Culture and Society, 1–19. https://doi.org/10.1080/14681366.2023.2249905
Parani, R., Hubner, I, B., & Purba, H. (2024). Storynomic Tourism Strategy of Kebo Ketan Ceremonial Art as a Form of Marketing Communication for Eco-Tourism in Sekaralas Village, Ngawi, East Java. Ettisal Journal of Communication, 8(2), 21–38. http://dx.doi.org/10.21111/ejoc.v8i1.11127
Purwasari, R. M., & Nugraha, S. I. (2023). The Use of Storytelling in Speaking Instruction. PROJECT (Professional Journal of English Education), 6(2), 361–374. https://doi.org/10.22460/project.v6i2.p361-374
Ramadhania, J., & Kristiantari, M. G. R. (2021). Paired Storytelling Learning Model Assisted By Paper Puppet Media On Students’ Speaking Skills. Journal of Education Technology, 4(4). https://doi.org/10.23887/jet.v4i4.27108
Rero, L. S., & Milyardo, B. (2022). Storynomic tourism of Batu Cermin Village as new way in branding rural tourism destination. Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (ICAST-SS 2022), 172–175. https://doi.org/10.2991/978-2-494069-83-1_31
Seli, F. Y., & Santosa, I. (2023). University Students’ Difficulties in Public Speaking Skills. Jurnal Ilmiah Mandala Education, 9(3), 2149–2154. https://doi.org/10.58258/jime.v9i3.5845
Setyarini, S. (2019). Higher Order Thinking Skills in Storytelling for Teaching English to Junior High School Students: A shortcut to fulfill learning objectives of 21st century. Icollite 2018, 257(Icollite 2018), 214–217. https://doi.org/10.2991/icollite-18.2019.47
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104(August), 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039
Supartini, N. L., Sudipa, I. N., Pastika, I. W., & Simpen, I. W. (2024). Integrating Storynomics into Language Education to Enhance Speaking Skills of Tourism Students in Bali, Indonesia. Journal of Curriculum and Teaching, 13(2), 169–179. https://doi.org/10.5430/jct.v13n2p169
Supartini, N. L., Susanti, L. E., & Koeswiryono, D. P. (2024). An analysis of English Materials for Effective Communication as Tour Guides. Konstruktivisme, 16(1), 100–112. https://doi.org/10.35457/konstruk.v16i1.3384
Swari, U. R. (2022). Using Storytelling To Improve Students’ Ability in Speaking. Jurnal CULTURE (Culture, Language, and Literature Review), 9(1), 45–57. https://doi.org/10.53873/culture.v9i1.296
Taylor, G. A. (2020). Emotional engagement in learning through humor and storytelling. Pediatric Radiology, 50(10), 1352–1353. https://doi.org/10.1007/s00247-020-04729-7
Toogood, C. (2023). Supporting students to engage with case studies: a model of engagement principles. Educational Review, 0(0), 1–15. https://doi.org/10.1080/00131911.2023.2281227
Tsania, L. I., Ambarwati, A., & Al-Faris, S. (2024). Storynomic Strategy in the Digital World: A Study on Instagram Reel in Increasing Audience Attraction and Potential for Ordering Products Based on Indonesian Language and Literature. Journal Transnational Universal Studies, 2(1), 19–23. https://doi.org/10.58631/jtus.v2i1.75
Valentino, A. (2023). Mapping Research Trend of Storynomics. Art, Science, Culture, and Technology of Indonesian Journal, 1(1), 46–53. https://doi.org/10.24821/asctij.v1i1.9636
Wahyuningtyas, D., Diana, L., Maharani, D. S. D., Yurenaudia, A., & Indriastuti, Y. (2023). Mapping the Levels of English Storytelling of Tour Guides in Jajar Gumregah Tourist Village Trenggalek. Journey: Journal of English Language and Pedagogy, 6(3), 566–573. https://doi.org/10.33503/journey.v6i3.3437
Zainurrahman, Z., & Sangaji, S. (2019). A Study on the University Students’ Speaking Difficulties. Langua: Journal of Linguistics, Literature, and Language Education, 2(1), 1–8. https://doi.org/10.5281/zenodo.2588073